I help founders make better
brand and marketing decisions —
because I've learned firsthand
which ones compound.

I help you scale your marketing engine internationally through organizational design, growth system build, and a solid brand platform.

Signs you need this

• Your marketing team is busy, but the business isn't growing.There's activity everywhere — campaigns, content, events — but no clear line between any of it and revenue. Without that thread, you can't prioritise, you can't defend budget, and you can't scale what works.
• Your product is better than your brand suggests.You're losing deals to a competitor that owns the category narrative — not because they've built a better product, but because they got there first in the buyer's mind.
• You're serving very different buyers with one blunt message.You're ready to go broader — new markets, new buyers — but you need multiple go-to-market motions running in parallel.

Commitment: Monthly retainer · From Series A

I help you find your unique brand strategy (and taste) that wins the attention and trust of your customers.

What I do

• Brand strategy and positioning.We dig into what makes you genuinely different — and build a strategy that's defensible, not just differentiated on paper.
• Brand taste and aesthetic direction.Most B2B brands look identical. I help you develop a visual and verbal identity that's actually distinctive.
• Ongoing advisory.A senior brain to challenge your thinking, pressure-test decisions, and help you avoid the mistakes I've already made.

I help you craft master narratives you can reuse across speeches, social, and media so your story compounds instead of resetting every time.

What this means

• A master narrative you actually own.One story. Many formats. Instead of reinventing your message every quarter, you build a narrative that travels — from the investor deck to the LinkedIn post to the keynote stage.
• Speeches and keynote content.Built around your voice, your point of view, your experiences. Not generic frameworks recycled from someone else's talk.
• Content systems that compound.I help you build the architecture behind your content — so every piece reinforces the same narrative and builds authority over time.

I help you strategize and architect your brand and marketing systems when you need someone experienced to tell you what to do — but you're not ready for a full-time CMO.

Who this is for

• Seed to Series A founders.You're moving fast, your marketing needs to move faster, and you can't afford to hire wrong. I help you build the right foundation before you scale.
• Founders who are the CMO.You're doing it yourself and you know you're missing something. I'm the experienced co-pilot who tells you what to prioritise and what to stop.
• Teams without senior marketing leadership.You have executional horsepower but no strategic direction. I provide the strategy and let your team run with it.

I help you design your marketing systems using AI tools in order to get rid of boring, monkey work from your life.

What this looks like

• AI-powered marketing systems.I design the workflows, prompts, and tooling that let a small team produce at the output of a much larger one — without sacrificing quality or voice.
• The Rise of Cyborg Marketers.Based on my published chapter in the Stockholm Chamber of Commerce's "The Future of Labor" — I've been doing this before it was a trend.
• Workshops and implementation.Not just strategy — I help you actually build and run the systems, so they stick.