You're not paying for my hours. You're paying for 20 years of pattern recognition, two founding CMO builds, and an IPO — applied to your specific problem, fast.
+ 6–12 month ramp-up · locked-in commitment · notice period obligations
3-month minimum · then monthly with 30 days' notice · immediate senior impact · 20-year founding CMO profile
Senior CMO thinking without the commitment. 4 hours/month — two focused sessions.
Full CMO leadership — strategy, team, board — without the full-time price tag.
A defined outcome in a defined window — rebrand, GTM launch, messaging overhaul.
Positioning first, then the story, then the pitch. Each step builds on the one before, so you can start with one and add the next when you're ready. Built on April Dunford's positioning and sales pitch method.
Discovery interview, refined value proposition, a one-page positioning canvas and positioning for each launch phase. 4 days, delivered in 2 weeks.
You walk away with: one agreed answer to who you're for, what you replace and why you win, that every team works from.
Your positioning turned into a story the market remembers: the market insight that makes the old way fail, the core narrative, a messaging hierarchy per persona, headline and copy routes, and a visual direction with 2–3 sample assets. 4 days, delivered in 2–3 weeks.
You walk away with: a story concept marketing can scale across every asset, without sounding like a feature list.
A modular sales deck for up to 3 personas, built as a pitch: insight, alternatives, differentiated value, proof and objections. Copy and visuals, plus a one-page visual of the product. Scope and timeline confirmed at briefing.
You walk away with: a pitch sales can tailor to each buyer's pain, telling the same story marketing does.
If you're pre-Series A and genuinely building something I want to back, I'll consider a reduced retainer in exchange for a small equity stake. This isn't a discount — it's alignment. I only do this when I'd genuinely co-invest if I could.
I take on one or two of these per year, maximum.
Reduced cash retainer + 0.25–0.5% equity 2-year vesting cliff