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Speaking

From
Boring
to Bold.

Thought-provoking talks on brand, AI, and the future of B2B marketing. Keynotes, panels, and workshops — from Stockholm to Paris.

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22+
Speaking events
12
Podcast episodes
35K+
Largest audience
20+
Years in marketing
Speaking topics

Thought-provoking talks on brand,
AI, and the future of B2B marketing

01
The Rise of Cyborg Marketers: AI in Marketing
02
Boring to Bold: How to Build a World-Class B2B Brand
03
How Not To Get Fired: My First 100 Days As A Startup CMO
04
B2B Marketing: Marathon or Sprint?
05
How To Build The Case for Brand During a Recession
06
How Not To Be Forgotten at B2B Events
On stage

Speaker experience

# Topic Event Format Link
1Panel on "Branding" (1000+ audience) — Apr 2022SaaSiest 2022In-personView →
2Keynote: "Owning your marketing superpower" — Nov 2022B2B Marketing Festival / CMO AllianceDigitalView →
3"The Ultimate Case for Brand: Slide by Slide" — Nov 2022CMO Summit 2022 / CMO AllianceDigitalView →
4"The Case for Brand during a Recession" — Nov 2022StoryKit TalksDigitalWatch →
5"How to design your B2B brand for humans at work" — Dec 2022Design Buff UnwebinarDigitalView →
6Panel on SaaS B2B Branding — Nov 2022Startup Extreme 2023In-personView →
7Panel: How to Scale during a SaaS recession — Jun 2023Capital Tech Goes SaaS / Stockholm Chamber of CommerceIn-personView →
8"Secret to building a successful late stage tech brand" — Aug 2023Shaped By — The Burning QuestionDigitalView →
9"Mastering Branding for Marketing Success" — Aug 2023Dreamdata LinkedIn LiveDigitalWatch →
10Panel at BYOB Virtual Summit 2023 — Oct 2023Shaped By — BYOBDigitalView →
11"How generative AI shapes the future of SaaS" — Oct 2023SaaS Executive Dinner / Cloudity & SalesforceIn-person
12Moderator: "Leading with employee data" — Feb 2024HRnytt, Oneflow & HibobDigitalView →
13Keynote: "The rise of cyborg marketers" — Mar 2024Resumé / Bonnier NewsIn-personView →
14Keynote: "Boring to Bold: Your B2B Brand as Competitive Advantage" — Apr 202429th IIF 2024 / Internet I FokusIn-personView →
15Keynote: "How Not To Be Forgotten at Events" — Apr 2024Future of Events 2024 / LyttiIn-personWatch →
16Keynote at B2B Rocks 2024 — Sep 2024B2B Rocks / appvizer, ParisIn-personView →
17Keynote: "B2B Marketing — From Boring to Bold" (35,000+) — Oct 2024GrowthTribeDigitalView →
18Keynote: "The Rise of Cyborg Marketers" — Nov 2024Berghs School of CommunicationIn-personWatch →
19Breakit SaaS Summit 2024 — Jury — Oct 2024BreakitIn-personView →
20Keynote: "Cyborg Marketers with Real AI Use Cases" — Feb 2025Brand Marketing Summit / CMO AllianceDigitalView →
21Key panel: "GTM Alignment Workshop" — Mar 2025N.RichIn-personView →
22Workshop: "Brand Ops Unmasked" — Apr 2025Nett Front AcademyDigital
On air

12 podcast appearances across
top SaaS and marketing shows

Ep. 1
Owning your marketing superpower
CMO Convo
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Ep. 2
Women in Creative Leadership
The Changemakers
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Ep. 3
Being Opinionated is The Best Source of Differentiation
xPositioning
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Ep. 4
SaaS Branding Essentials & CMO to CBO
SaaS Marketing & Growth
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Ep. 5
The 3 Es: Educate, Entertain, Enlighten
The Tech Marketing Podchat
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Ep. 6
Brand and Messaging during a recession
Storykit Talks
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Ep. 7
Power Women in Tech
Power Women in Tech
Listen →
Ep. 8
Mastering Branding for Marketing Success
Dreamdata
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Ep. 9
Building an Outstanding Brand at Oneflow
Kommunicera Mera
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Ep. 10
Creating A World-Class B2B SaaS Brand
Driving Demand
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Ep. 11
Building a brand with AI for B2B SaaS
Pop Your Marketing
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Ep. 12
The Solo CMO's Guide to AI
The AI Native Marketer
Listen →
Full playlist on Spotify →

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