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Pricing & Engagement

Senior CMO
leadership.
Without the
overhead.

You're not paying for my hours. You're paying for 20 years of pattern recognition, two founding CMO builds, and an IPO — applied to your specific problem, fast.

B2B SaaS Scale-ups Seed → Series B Stockholm & Remote
The real cost comparison 01
Full-time CMO hire
Gross salary85,000 SEK
Arbetsgivaravgift (31.42%)+ 26,707 SEK
Pension — tjänstepension (~5%)+ 4,250 SEK
Recruitment (amortised, 24 mo)+ 10,000 SEK
Tools, equipment, overhead+ 5,000 SEK
True monthly cost 130,957 SEK

+ 6–12 month ramp-up · locked-in commitment · notice period obligations · mid-level profile at this salary

Working with Ling (Retainer)
Monthly retainer — 2 days/wk85,000 SEK
Arbetsgivaravgift0 SEK
Pension obligations0 SEK
Recruitment cost0 SEK
Tools & overhead0 SEK
True monthly cost 85,000 SEK

3-month minimum · pause or exit anytime · immediate senior impact · 20-year founding CMO profile · no lock-in

You save ~45,957 SEK/month versus a full-time hire at the same salary — and get a more senior profile than 85k would ever attract on the open market. Over 12 months, that's 551,484 SEK back in your business, with zero commitment risk.
Engagement options 02
Advisory
Brain
on call

Senior CMO thinking without the commitment. 4 hours/month — two focused sessions.

15,000
SEK / month · ex. moms
4 hrs · 2 × 2hr sessions
  • Strategy review & challenge sessions
  • Messaging and positioning feedback
  • Async questions between sessions
  • Ideal for seed-stage or post-project continuity
Start here
★ Most popular
Fractional
CMO

Full CMO leadership — strategy, team, board — without the full-time price tag.

85,000
SEK / month · ex. moms · 2 days/wk
Or 50,000 SEK/mo at 1 day/week
  • Full marketing strategy & ownership
  • Team leadership & hiring decisions
  • Board-level reporting & investor comms
  • Brand platform & go-to-market build
  • 3-month minimum · renews monthly
Book a call
Project
Sprint /
Project

A defined outcome in a defined window — rebrand, GTM launch, messaging overhaul.

18,000
SEK / day · ex. moms
Typical range: 5–15 day projects
  • Clear deliverables scoped upfront
  • Rebrands, GTM strategy, launch playbooks
  • Demand gen engine or channel audit
  • Good entry point before a retainer
Scope a project
Early-stage equity option 03

For the right
early-stage bet.

If you're pre-Series A and genuinely building something I want to back, I'll consider a reduced retainer in exchange for a small equity stake. This isn't a discount — it's alignment. I only do this when I'd genuinely co-invest if I could.

I take on one or two of these per year, maximum.

Reduced cash retainer + 0.25–0.5% equity 2-year vesting cliff
How it works
Standard retainer (2d/wk)85,000 SEK/mo
Equity retainer (cash portion)~40,000 SEK/mo
Equity stake0.25–0.5%
Vesting2-year cliff
Who it's forSeed → Series A · mission I believe in
Spots per year1–2 maximum
Interactive calculator

See your actual saving

Your investment (total)—
Equivalent FTE true cost—
Experience you're buying20-year founding CMO
Commitment risk—
You save —
Bottom line
Select your options above.

Ready to talk? Let's figure out
if we're a good fit.

Message me